About

I’m a freelance writer, journalist and editor based on the eternally sunny Central Coast of New South Wales. I have over twenty years of business writing experience across all sorts of topics: consumer electronics, retail, technology, manufacturing, small business and gender intelligence.

My career began with AdNews magazine writing about the advertising, marketing and media industries. From there, I really cut my journalism teeth as an investigative reporter for the weekly newspaper, The National Times owned by the Fairfax Group, when I worked out of Australia and Indonesia.


However, I consider my greatest achievements have been first, the development of the groundbreaking ConnectedAustralia B2B websites, newsletters and social channels for the Australasian consumer electronics industry in 2000, when executives were reliant on the print media for their intelligence. And second, the launch of ConnectedWomen, Australia’s first technology news service for women.

My career as a journalist, editor and media owner has seen me reporting from more than 35 countries (during the startup phase of ConnectedAustralia, it was certainly a challenge to find an internet connection!)

True Facts: I’ve had the opportunity to interview some of the Australia’s most successful business people. I’ve chatted with Harvey Norman founder, Gerry Harvey about retailing and global expansion, brunched with Bing Lee’s Lionel Lee in Venice, travelled to Japan with Panasonic Australia’s managing director Paul Reid, gone on a global media tour to Korea for the launch of LG Electronics, been hosted by the president of Haier, the world’s largest appliance maker, in Beijing and mingled with the workers at Whirlpool’s head office in Michigan.

When I’m not writing, you’ll find me buried in a self-help book and sipping coffee in Ubud or travelling along the beguiling Hawkesbury River.

If you have a great story idea for publication, I’d love to hear from you, just shoot me an email claire@themicrocelebriti.com.au and we’ll chat.